Data has become the currency of the modern Internet age, encompassing our offline life, online life and entertainment experiences for analysis, targeting, recommendation, addressability, usage analysis, and operational support.
This data is exposed in both directions, both towards the consumer of services and the provider of services and occurs everywhere to the extent that we are now the most surveilled society ever, without everyone really understanding this.
The lecture will bring together key protagonists in this new world, from all perspectives (Broadcasters, Content Originators, Platform Operators/MVPDs, Operational Support, Recommendation providers, Advertisers, Technology Vendors and the users of systems (the audience!)) for an interactive presentation about TV viewing data and to discuss the impacts of just who is watching who.
The use of data in all areas has become a conversational topic amongst everyone, from the average Facebook user to Governments, particularly in how it can be used to influence all aspects of everyday life.
Industry stakeholders will be asked to explain their use of viewer and return path data and justify that use considering their interests, the interests of the TV industry and more importantly the interests of the viewers and the public in general.
This event is a must for anyone who wants to find out just how every viewer has become the product as well as a data controller.
Peter Docherty, CTO, ThinkAnalytics
Simon Parnall, Principal Advisor Broadcast Technology, Ofcom
Barry Flynn, Senior Lecturer, University of Westminster London
Jamie West, Deputy Managing Director, Sky Media UK
Phil Haggar, Digital broadcast and streaming consultant
The IET Multimedia Communication Network
This lecture is the prestigious highpoint of the year for the IET Multimedia Communication Network (@iet_mmc), the community for all those involved in technology for the delivery and communication of media, including both IET members and non-members equally. Members of the Executive of the IET MMC Network will be in attendance, including our very own Ian Nock who is the current Chair, if you want more information about the benefits of being a member of the community and how you can get involved.
It is relatively little known but the IET is one of the six owners of IBC, the pre-eminent Global conference and exhibition for everyone involved in content creation, management and delivery that takes in place in Amsterdam in September each year. This year it runs from Friday 13th September to Tuesday 17th September, and you should look out for further lectures on key media topics for the industry there on Friday 13th September.