Case Study – E2E IPTV

IPTVCase – Study – E2E IPTV


  • A major European Telecoms service operator providing telephony, high speed broadband on ADSL and Fibre, and mobile telephone to consumer and business customers, with over 1.4million premises passed
  • Despite multiple technical builds of a TV platform over many years, they were ready to launch a TV platform to move into Quad-play services to more effectively compete, and were attempting to do so commercially alongside the expansion of their fibre deployment
  • Client wanted to launch a competitive offer including DVR, VoD, and Multi-room offerings
  • Client had already initiated an RFP for an e2e IPTV service turnkey delivery including platform, UI and CPE

Engagement Outcome

  • The consultant was engaged to complete a solution compliance review of RFP results as part of the selection process and commercial engagement with selected vendor, however significant non-compliances were found in the submissions from all vendors that resulted in a changed approach to delivery.
  • Placing our consultant into the key e2e TDA role, the client initiated a new RFP drafted by our consultant based on a more fully clarified technical and business architecture
  • The new architected solution focused on delivering a phased delivery with a base platform being deployed with TV and DVR functionality, followed in a second phase by more advanced features of VoD and Multi-room capability
  • The architecture covered everything from contribution of content/services from TV companies, content protection, encoding, distribution network (inc Multicast), CPE, QoE, RCU and UI