The average home has gone from one or two connected devices to upwards of 20 for the more advanced consumer.
Many in the industry and outside have a belief that STBs are dying but the evidence that you can see in your own home and in the above description show that STBs are now even more populous than ever. If you spread the interpretation of what makes an STB further to include tablets and smartphones, then the average home has something like 10x what was in the home in 2006. STBs are far from dead, and they are definitely NOT dying no matter what some industry experts might say. The reasons are several, but the key ones for us is about the control on the customer experience, and the growth of more sources of content than the singular home of 2006.
For content providers, being available on as many sources as possible is very important. For platform operators it is critical to ensure your brand and experience is available via these devices. Customers are following the content.
Content provider, owner, aggregator, platform operator or device provider, Fairmile West has the consultancy expertise to help you with ensure your strategic alignment, product design, or delivery success. Contact us to learn more.